Australian small business owners make up a rich melting pot of culture and language
As a consultant or service provider, your language could be a valuable asset.
Our own network of over 1000 finance professionals has a fantastic selection of people from all over the world. Each of them bring languages and backgrounds that contribute to Etax Local’s ability to work seamlessly with many multicultural small businesses. In our industry, legislation is complicated, there are lots of details a business simply has to get right; not least, understanding ATO deadlines.
Clients with English as a second language often tell us it’s a relief to be able talk to someone in their native language about the financial obligations of their business. In an increasingly competitive marketplace service providers are continually looking for new ways to stand out from the crowd and speaking another language is a great way to do this.
So, rather than seeing differences in language as a barrier, consider it opportunity to grow your business and embrace it. A good place to start is to target your marketing towards groups from your own cultural background. Your familiarity with their language and culture will quickly build their trust.
Key benefits to making good use of your language
- Clients with English as a second language are nearly always more comfortable talking to someone who speaks their own language – if you speak their own language you’ve got a great edge over your competitors.
- You’ll be more confident and be able to to focus on other non verbal cues improving your professionalism in the process – this will always benefit the reputation of your business.
- You’ll grow your contact database and client base through the use of good networking habits within these groups.
With the above being said, if you’re not completely comfortable communicating in the language of the country you’re living in, make an effort to continually educate yourself. Your experience of that culture will be more rewarding and the scope of your service offering will also grow. Invest in some classes to ensure you don’t absorb bad language habits and can communicate (both written and verbally) in a professional manner when communicating with clients and suppliers.
Need someone who can speak your language to look after your taxes?
Etax Local provides quality tax, accounting and bookkeeping services for small businesses across Australia. Our network of more than 1000 Australian based Members come from many cultural backgrounds and chances are we have someone who can speak your native language.